What You Get
Higher prices for your products/services regardless of what your competitors are doing – even in a down economy.
- Don’t:
- Feel trapped by industry pricing
- Lose market share despite heavy discounting
- Give away value to stay “competitive”
Get compensated well for the VALUE you provide!
One of the reasons business owners/leaders feel trapped by industry pricing is that they haven’t been trained to quantify value. Given all the benefits your customers receive, quantifying value can seem like a daunting task. That doesn’t have to be the case. For 21 years I’ve been helping clients quantify and communicate their value so that they can get premium prices.
Another reason that business leaders don’t get premium prices is that they believe that their customers are buying their products and services. They’re not. They’re buying image, innovation or time-savings. I help you discover which of these your customers are buying so that you can get premium prices.
Common misconceptions about why charging a higher price isn’t feasible include:
- My company lacks name awareness.
- My competitors won’t raise their prices.
- My customers only care about price.
- We’ll lose market share.
These misconceptions deprive you of the profits you so richly deserve.
Some of the benefits you’ll get from working with Dale:
- A clear understanding of what your brand is.
- Who values what you have to offer.
- How much they’re willing to pay for that value.
- A tag line that begs the question “How do you do that?”
- A tag line that easily expands into powerful benefit statements.
- How to align the market with your brand.
- Sales scripts that quantify the value of your offerings.
- Marketing messages designed to attract those willing to pay your price.
- An understanding of how pricing supports your brand.
- How to align sales quotas and compensation to support your price strategy.
- How to set operating policies without undermining your pricing strategy.
- How to use process improvement techniques to enhance your brand.
- How you can easily get 20% to 50% higher prices for your offerings.
If you’re ready to be the Nordstrom of your industry or you’re tired of working your tail off without making any money, call Dale today at 314-707-3771 and begin generating the profits you so richly deserve.
