I am responsible for the training of several hundred sales associates and have found this book extremely useful. With the change in the economy we have found that our customers insist on us bringing more value to their operations, however, price is becoming more of an issue. By using information contained in Pricing for Profit we are able to garner more business than our competitors. Thanks go to Dale for helping us all be more profitable. – Neil Kreeck

“Pricing For Profit” is my favorite business book for 2010. Now is the time for the discussion on how value drives price and not the other way around. Low prices and deep discounts don’t build successful businesses and Dale does a great job in taking you through the process of understanding and defining your value as well as how to make sure you are getting the price for it that you deserve. This book is especially important now that we’re out of the recession and businesses of all kinds need to rid themselves of recession thinking. Incredible job! – Jeffrey Summers, President RestaurantWorx http://restaurantworx.com/

I had only gotten to page 40 (in Pricing for Profit) when I presented my package to a prospective client. I discovered that I was 25% higher than my competitors. I recalled Dale’s message about selling value and resisted the temptation to lower my price. Instead I explained how my package was different than the competitors’ offerings and why it was in the buyer’s best interest to go with my package. I not only got the business, I got a referral. These concepts really do work. – John Concannon, The Charles Crane Agency http://www.craneagency.com.