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Plus – 10 Common Pricing Errors:

Error #1 – Using Price to Create Name Awareness

Error #2 – Lowering Your Price Without Getting Concessions

Error #3 – Using Price to Increase Market Share

Error #4 – Using Discounts to Stem Sales Declines

Error #5 – Discounting During Peak Season

Error #6 – Believing That Customers Only Care About Price

Error #7 – Using Competitors’ Prices to Set Yours

Error #8 – Basing Price on Cost Savings

Error #9 – Discounting Too Early in the Innovation Cycle

Error #10 – Adding Benefits to Gain Competitive Advantage

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2 Comments

Trevor the Money Multiplyer Guy says:

August 12, 2010 at 3:27 pm

Terrific, that’s exactly what I was seeking for! You just saved me alot of work

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Dale Furtwengler says:

August 21, 2010 at 10:16 am

Glad to hear it Trevor. Thanks for taking the time to let me know. All the best!

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