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Videos

5/16/12 KPLR11 interview with Christine Buck – Pricing for Profit

Plus – 10 Common Pricing Errors videos and media information:

Error #1 – Using Price to Create Name Awareness

Error #2 – Lowering Your Price Without Getting Concessions

Error #3 – Using Price to Increase Market Share

Error #4 – Using Discounts to Stem Sales Declines

Error #5 – Discounting During Peak Season

Error #6 – Believing That Customers Only Care About Price

Error #7 – Using Competitors’ Prices to Set Yours

Error #8 – Basing Price on Cost Savings

Error #9 – Discounting Too Early in the Innovation Cycle

Error #10 – Adding Benefits to Gain Competitive Advantage

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2 Comments

  • Trevor the Money Multiplyer Guy says:
    August 12, 2010 at 3:27 pm

    Terrific, that’s exactly what I was seeking for! You just saved me alot of work

    Reply
  • Dale Furtwengler says:
    August 21, 2010 at 10:16 am

    Glad to hear it Trevor. Thanks for taking the time to let me know. All the best!

    Reply

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    There are many commodity products, but few commodity businesses.

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    5/16/12 Interview Channel 11 - Pricing for Profit

    8/27/11 Interview It's Your Biz

    8/6/11 Interview Promote Your Business

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