Selling Monsoons?
I’m always intrigued by the unusual and this one really got my attention. The Hindu Business Line reports that Kerala’s tourism industry has started selling ‘the rugged charm of the rains,’ it’s monsoon season.
If Einstein were alive, would this be his new definition of insanity? Or is this a viable offering? More importantly, what can we learn from this initiative?
Read MorePricing and Consumer Protection
A RetailCustomerExperience.com article cites a California 9th Circuit Court of Appeals ruling indicating that two major retailers could be in violation of the state’s unfair competition and fair advertising laws.
What triggered the suit and what does it mean for us?
Read MoreAbercrombie’s Exclusionary Marketing
On an apparently slow news day someone resurrected a comment Mike Jeffries, Abercrombie’s CEO, made in an interview in 2006 in which he said that Abercrombie would not be selling plus sizes, that they were focused on ‘cool’ kids.
What fanned the flames of this earlier firestorm? More importantly, what lessons can we learn from it?
Read MorePricing and Human Behavior Modification
A recent study cited in The Australian suggests that charging fees for road usage would not only improve traffic flow, it would improve labor productivity. This raises a couple of questions:
- Is pricing an effective tool for modifying human behavior?
- If so, should it be a part of public policy?
FOCUS! On What?
Many of the most successful people I know attribute a great deal of their success to their ability to focus their time, effort and energy. The question is ‘How do they decide where to place that focus?’ We’ll be answering that question today.
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