FOCUS! On What?
Many of the most successful people I know attribute a great deal of their success to their ability to focus their time, effort and energy. The question is ‘How do they decide where to place that focus?’ We’ll be answering that question today.
Read MoreThe Key to Branding?
Rohini Nair’s Asian Age article, “The woman on top”, highlighted Rekha Pamani Gulati, the newly named COO of DY Works, a brand strategy firm. What will Ms. Gulati’s focus be in her new role? You may be surprised at the answer.
Read MorePricing’s Weighty Problem
I’ve often blasted the airline industry for being oblivious to its customers’ wishes and they’ve, once again, demonstrated a complete lack of understanding with its pricing by weight policy. Why do they continue to make the same mistake again and again? More importantly, what can you learn from their mistakes?
Read MoreAT&T Gets It Right
I was one of the first to blast AT&T for its commercial showing parents trying to decide whether to record their son’s or daughter’s program on U-verse. They were basing their choice on which child was their favorite. A demeaning message that pained every viewer with whom I spoke.
It’s only fair that I credit them for their current ‘faster, better’ commercials which celebrate children, their energy, creativity and unique wisdom.
Read MoreDiscounting’s Carbon Footprint – Part 2
Last week we discussed the costs of ‘sales’ to consumers, this week we’re going to focus on the costs sellers incur.
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