Outgrown Your Market?
When you’ve become the best of the best…
…what do you do next?
I’ve recently begun working with a gentleman who has reached the pinnacle of his profession and finds it unfulfilling. He still enjoys his work; it’s the market he’s serving that has lost its appeal. What do you do in situations like this?
Read MorePricing for Social Entrepreneurs
In order to do good…
…you have to do well.
I recently had the good fortune to speak to a group of entrepreneurs affiliated with the Center for the Advancement of African-American Business. A number of the members had created 501(c)(3) not-for-profit organizations in addition to their for-profit businesses.
Read MoreSamsung Gets It Right!
What is it?
How to price innovation.
On September 1, 2010 Bloomberg BusinessWeek reported Panasonic’s claim that Samsung started a price war for 3-D TVs.
Read MoreLanguage That Sells
When creating your marketing materials…
…what language are you using?
There are basically two types of language we use – logic and emotion. Our natural tendency is to view logic as the more effective approach to decision making. Why?
Read MoreIn Every Sale…
Someone is training…
…and someone is being trained.
I often tell my clients that in every human interaction one person is training another how to behave. The question is do you want to be the trainer or the trainee?
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