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Posts Tagged ‘value-based pricing’

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Outgrown Your Market?

Tuesday, November 30th, 2010

When you’ve become the best of the best…

…what do you do next?

I’ve recently begun working with a gentleman who has reached the pinnacle of his profession and finds it unfulfilling. He still enjoys his work; it’s the market he’s serving that has lost its appeal. What do you do in situations like this?  (more…)

Tags: Branding, choosing new markets, identifying new markets, Marketing, new markets, niche marketing, outgrown market, price strategy, pricing strategy, sales, value pricing, value-based pricing
Posted in Branding, Marketing, Pricing, Strategy | No Comments »

Pricing for Social Entrepreneurs

Tuesday, October 12th, 2010

In order to do good…

…you have to do well.

I recently had the good fortune to speak to a group of entrepreneurs affiliated with the Center for the Advancement of African-American Business. A number of the members had created 501(c)(3) not-for-profit organizations in addition to their for-profit businesses. (more…)

Tags: Branding, Marketing, not-for-profit, pricing errors, pricing mistakes, sales, social entrepreneurs, value pricing, value-based pricing
Posted in Pricing, Strategy | 1 Comment »

Samsung Gets It Right!

Tuesday, September 28th, 2010

What is it?

How to price innovation.

On September 1, 2010 Bloomberg BusinessWeek reported Panasonic’s claim that Samsung started a price war for 3-D TVs. (more…)

Tags: Branding, discount pricing, Marketing, panasonic, pricing errors, sales, samsung, value pricing, value-based pricing
Posted in Branding, Pricing | No Comments »

Language That Sells

Tuesday, September 21st, 2010

When creating your marketing materials…

…what language are you using?

There are basically two types of language we use – logic and emotion. Our natural tendency is to view logic as the more effective approach to decision making. Why? (more…)

Tags: Branding, discount economy, Marketing, pricing errors, pricing mistakes, sales, value pricing, value-based pricing
Posted in Marketing, Pricing | No Comments »

In Every Sale…

Tuesday, September 14th, 2010

Someone is training…

…and someone is being trained.

I often tell my clients that in every human interaction one person is training another how to behave. The question is do you want to be the trainer or the trainee? (more…)

Tags: Branding, pricing errors, pricing management, pricing mistakes, pricing strategies, pricing strategy, training customers, value pricing, value-based pricing
Posted in Pricing, Sales | 7 Comments »

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  • Dale Furtwengler

    There are many commodity products, but few commodity businesses.

    Don't accept commodity prices. Let me help you BREAK the bonds of industry pricing and command higher prices - regardless of what your competitors or the economy are doing.

    Call me at:

    314-707-3771



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