How are your policy decisions…

…affecting your ability to get higher prices?

I’m sure that you can recall a buying experience so exquisite that you drove out of your way and paid higher prices to gain that experience again and again. (more…)

Walmart has reverted to lowering prices.

Walmart’s recent price cuts indicate that its attempts to change its business model aren’t faring well. (more…)

Can you use pricing to create name awareness?

You can, but it may not be how you want to be known.

One of the more common reasons I hear for using a low-price strategy is that “we don’t have the name awareness the big boys have.”   (more…)

‘Twas the night before Christmas

The store had just closed
I tallied the receipts
Adding to my woes (more…)

Great strategy…

…or sheer folly.

Retailers have decided to move Black Friday, the day they begin their heavy holiday season discounts, up a month. (more…)