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Posts Tagged ‘strategic pricing’

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Are Your Offerings Competitive?

Tuesday, June 15th, 2010

If so…

…should they be?

If I had a nickel for every time a business owner told me that he or she needed to be competitive, I’d need a vault larger than Fort Knox to house them. (more…)

Tags: counter-intuitive pricing, Pricing, pricing for profit, pricing for profitability, pricing management, pricing strategy, strategic pricing, value pricing, value-based pricing
Posted in Branding, Pricing | No Comments »

Educating Consumers

Tuesday, June 8th, 2010

Are you stimulating consumption…

…or leaving it to chance?

Scott Aughtmon in his book, Survive and Prosper in a Recession http://www.RecessionSolution.com, interviewed a host of business growth/development experts and shares their wisdom with you. (more…)

Tags: counter-intuitive pricing, price management, Pricing, pricing for profit, pricing for profitability, pricing management, pricing strategies, pricing strategy, strategic pricing, value pricing, value-based pricing
Posted in Marketing, Pricing | No Comments »

Accelerating the Recovery

Tuesday, June 1st, 2010

You can wait for the inevitable…

…or take charge of your destiny.

All excesses are eventually reversed.  Many liken the way world works to a pendulum.  When it moves too far in one direction (more…)

Tags: counter-intuitive pricing, price management, Pricing, pricing for profit, pricing for profitability, pricing management, pricing mistakes, pricing strategy, strategic pricing, value pricing, value-based pricing
Posted in Economy, Pricing | No Comments »

Discounting During Peak Season

Tuesday, May 25th, 2010

Great strategy?

Or sheer folly?

It’s early spring.  I’m listening to the radio when I hear an ad for the premier carpet cleaning company in our city. The woman in the ad is telling her friend how awful her carpets after having dirt, sand, salt and grime tracked in all winter long. (more…)

Tags: counter-intuitive pricing, gaining market share, Pricing, pricing errors, pricing for profit, pricing for profitability, pricing management, pricing mistakes, pricing strategies, pricing strategy, strategic pricing, value pricing, value-based pricing
Posted in Branding, Pricing | No Comments »

Are You Driving Customers Away?

Tuesday, May 18th, 2010

One of my favorite vendors…

…is pushing me away.

I’ve had my cellphone with the same provider for close to six years.  Yes I’m a late adopter when it comes to new technology. What can I say; I’m a dinosaur. (more…)

Tags: counter-intuitive pricing, Pricing, pricing for profit, pricing for profitability, pricing management, pricing strategies, pricing strategy, strategic pricing, value pricing, value-based pricing
Posted in Pricing, Sales | No Comments »

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  • Dale Furtwengler

    There are many commodity products, but few commodity businesses.

    Don't accept commodity prices. Let me help you BREAK the bonds of industry pricing and command higher prices - regardless of what your competitors or the economy are doing.

    Call me at:

    314-707-3771



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