I’m Worth It!
Tuesday, August 24th, 2010Why do buyers pay premium prices…
…and find great joy in doing so?
My wife’s purchase, by all standards, was actually quite modest, but I couldn’t resist teasing her saying “You’re expensive!” (more…)
Posts Tagged ‘strategic pricing’
What Is Price?
Tuesday, August 3rd, 2010Ridiculous question…
…or thought-provoking insight?
Ted Gorski, Executive Coach and host of The Business Advantage Radio Show at WKXL 1450AM, asked me that question a few weeks ago in an interview that aired on his show.
Greatness: Accelerating the Recovery – Part III
Tuesday, July 20th, 2010Part III: Stimulating Job Growth Through Innovation
Great companies are contrarians by nature. They distinguish themselves by going against conventional wisdom. They do not succumb to external pressures. They hold to their values during good times and bad. That’s what makes them great. (more…)
Greatness: Accelerating the Recovery – Part II
Tuesday, July 13th, 2010Part II: Narrowing Your Focus
Your organization can’t be great if you try to serve too broad a market. With every new market you target you run the risk of diluting your offerings. No where does this become more obvious than in conversations with clients about market share. (more…)
Greatness: The Key to Accelerating Recovery – Part I
Tuesday, July 6th, 2010Part I: Dispelling the Pricing Myth
Greatness is not measured by what we do in good times, but how we respond to challenging times. You can ascertain the greatness of your organization by comparing your actions during this, the most challenging economy in 70 years, against the essential elements of economic recovery. (more…)
