Pricing goes well beyond merely establishing a price. Indeed, there are some industries in which there’s little, if any, ability to adjust price. The health care industry is one of them. Many of their prices are dictated by Medicare and Medicaid. That doesn’t preclude them from creating greater demand for their offerings. How?
Read MoreDear Dale,
I wanted to thank you for the advice you gave me. I also enjoyed your book, Pricing for Profit.
I wanted to let you know that using your Pricing for Profit concepts, I initiated a double digit price increase to my embroidery clients. We hadn’t raised prices in over 2 years and were badly in need of an increase. I have to admit I was concerned that I'd lose business.
I got push back from my two largest customers, but after providing some information about the value they were receiving I retained both of them. I never lost a customer, and sales are actually up since the increase. Thanks again. Jeff Charlton, President, Graphic Connections Group
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