Is Expansion on Your Horizon?
Should it be?
I was listening to a company’s CEO/founder relate her company’s rise to success, warts and all, when she stated that when they hit $3 million in revenue they had to buy additional equipment to handle the demand. Is that what you’d have done?
Read MoreAccess Does NOT Equal Value
A professional recently told me that he’d merged his firm with a larger firm. Then he went on to say that he’d sent his clients a letter stating that the fees they’d be paying would be 10% higher than they were prior to the merger. What was the rationale for this move?
Read MoreWhen Is a Reward Not a Reward?
A Lesson from Panera Bread Co.
In my February 28, 2011 post, Buying Customer Loyalty, I railed against reward programs. One restaurant chain, Panera Bread, has proven my point via the type of rewards it offers. Yes, I have a Panera card. I’m not above taking discounts offered even though I don’t advocate discounting to my clients.
Read MoreHyundai’s Buyer Safety Net
Real protection…
…or another marketing gimmick?
Hyundai recently announced a trade-in guarantee. Buyers of a new Hyundai will know immediately what trade-in value they’ll receive on their next purchase. Sounds great. Is it as good as it sounds? Let’s see.
Read MoreAnd They Think They Won?
In a June 3, 2011 article in Booz & Co’s strategy + business entitled “A Sweet Victory”, Reed Holden and Mark Burton highlight Hershey’s victory over Nestle in the Krackel vs. Crunch war.
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