Great strategy?

Or sheer folly?

It’s early spring.  I’m listening to the radio when I hear an ad for the premier carpet cleaning company in our city. The woman in the ad is telling her friend how awful her carpets after having dirt, sand, salt and grime tracked in all winter long. (more…)

One of my favorite vendors…

I’ve had my cellphone with the same provider for close to six years.  Yes I’m a late adopter when it comes to new technology. What can I say; I’m a dinosaur. (more…)

How are your policy decisions…

…affecting your ability to get higher prices?

I’m sure that you can recall a buying experience so exquisite that you drove out of your way and paid higher prices to gain that experience again and again. (more…)

Walmart has reverted to lowering prices.

Walmart’s recent price cuts indicate that its attempts to change its business model aren’t faring well. (more…)

If you want leverage in a sales call…

…quit selling and start assessing.