Part I: Dispelling the Pricing Myth

Greatness is not measured by what we do in good times, but how we respond to challenging times. You can ascertain the greatness of your organization by comparing your actions during this, the most challenging economy in 70 years, against the essential elements of economic recovery. (more…)

If you don’t have competitors…

…how do you establish your price?

In the Washington University class I spoke of last week there were two entrepreneurs who said that they didn’t have any competitors.  Their dilemma was that the lack of competitors didn’t give them a frame of reference in establishing their prices. (more…)

If so…

…should they be?

If I had a nickel for every time a business owner told me that he or she needed to be competitive, I’d need a vault larger than Fort Knox to house them. (more…)

Are you stimulating consumption…

…or leaving it to chance?

Scott Aughtmon in his book, Survive and Prosper in a Recession http://www.RecessionSolution.com, interviewed a host of business growth/development experts and shares their wisdom with you. (more…)

You can wait for the inevitable…

…or take charge of your destiny.

All excesses are eventually reversed.  Many liken the way world works to a pendulum.  When it moves too far in one direction (more…)