“Essentially all of the drug shortages that occur in the U.S. arise in the generics market, where profitability is fairly low,” Greg Conko, of the Competitive Enterprise Institute in Washington, said by email in response to a request for comment from MedPage Today and ABC News. (more…)

I just received an email from Amazon.  In big, bold letters it said “FREE Super Saver Shipping Deadline Extended.”  Quickly, what thought pops into your mind? (more…)

In the previous two segments we learned how why industry overcapacity, a dying industry and a perception that our competitors’ offerings are superior cause us to believe that customers are a more scarce resource than they really are.  Today we’re going to discover how our inability to communicate value can create that same impression. (more…)

Last week we discussed how to grow your revenues, profits and customer bases when facing the challenges of industry overcapacity or a dying industry.  Both situations leave sellers believing that customers are scarce.

Another reason for this belief is that sellers view their competitors’ offerings as superior to theirs.  You may be surprised to find how rarely that’s true.  Here’s why. (more…)

Should it be?

I was listening to a company’s CEO/founder relate her company’s rise to success, warts and all, when she stated that when they hit $3 million in revenue they had to buy additional equipment to handle the demand.  Is that what you’d have done?
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