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Posts Tagged ‘pricing strategies’

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The Dangers of Cost+ Pricing

Tuesday, February 7th, 2012

In the early years of my consulting work I picked up a client that had been losing money for two consecutive years and was experiencing severe cash flow problems.  They were using cost plus pricing.  What went wrong? (more…)

Tags: Branding, marketing strategies, milk, milk production, price strategy, pricing strategies, strategy of pricing, value based, value pricing
Posted in Marketing, Pricing, Sales, Strategy | No Comments »

JCPenney: A New Retail Trend?

Monday, January 30th, 2012

CEO Ron Johnson rolled out a new plan for JCP that includes:

  • Updating its stores
  • Focusing on brands that ‘can’t be found elsewhere’
  • Reducing it’s prices by 40% or more on all merchandise

These are bold moves, will they succeed? (more…)

Tags: Branding, JCP, JCPenney, JCPenneys, marketing strategies, price strategy, pricing strategies, value based, value pricing
Posted in Branding, Marketing, Pricing, Private Equity, Sales, Strategy | No Comments »

Prices Up, Profits Down?

Monday, January 23rd, 2012

A recent Washington Post/Bloomberg Business article stated that Hormel Foods fourth quarter 2011 profit slipped 3%.  Price increases were blamed for lower sales volumes.  Tyson Foods experienced a similar fate with its fourth quarter results.

Does this news fly in the face of my September 19, 2011 post Higher Prices = Lost Customers? in which I cited business owners whose price increases resulted in growth in their customer bases? (more…)

Tags: Branding, marketing strategies, price strategy, pricing strategies, value based, value pricing
Posted in Branding, Economy, Marketing, Pricing, Sales, Strategy | No Comments »

Low Prices and Drug Shortages

Monday, January 16th, 2012

“Essentially all of the drug shortages that occur in the U.S. arise in the generics market, where profitability is fairly low,” Greg Conko, of the Competitive Enterprise Institute in Washington, said by email in response to a request for comment from MedPage Today and ABC News. (more…)

Tags: ABC News, competitive enterprise institute, drug prices, drug shortages, MedPage Today, pricing strategies, pricing strategy, value based, value pricing
Posted in Economy, Pricing, Sales, Strategy | No Comments »

Revenue Grows > Price Increases

Tuesday, December 27th, 2011

A November 2, 2011 Barron’s article , KRAFT FOODS REPORTS STRONG Q3 RESULTS AND RAISES 2011 GUIDANCE, reports that Kraft Foods’ third quarter net revenues grew 11.5% in part due to a 7% price increase. (more…)

Tags: Branding, Kraft, marketing strategies, price increase, price strategy, pricing strategies, revenue growth, value based, value pricing
Posted in Branding, Marketing, Pricing, Sales, Strategy | No Comments »

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  • Dale Furtwengler

    There are many commodity products, but few commodity businesses.

    Don't accept commodity prices. Let me help you BREAK the bonds of industry pricing and command higher prices - regardless of what your competitors or the economy are doing.

    Call me at:

    314-707-3771



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