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Posts Tagged ‘pricing mistakes’

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SWOT Pricing

Monday, September 6th, 2010

Is SWOT analysis helpful in setting prices?

Or a road map to disaster?

SWOT (strengths, weaknesses, opportunities and threats) analysis is used in a variety of ways for a variety of purposes. Everything from strategy development to customer service enhancements to productivity improvement. Given it’s versatility, (more…)

Tags: Branding, market share, Marketing, pricing errors, pricing for profit, pricing for profitability, pricing management, pricing mistakes, pricing strategies, pricing strategy, SWOT, value pricing, value-based pricing
Posted in Pricing | No Comments »

I’m Worth It!

Tuesday, August 24th, 2010

Why do buyers pay premium prices…

…and find great joy in doing so?

My wife’s purchase, by all standards, was actually quite modest, but I couldn’t resist teasing her saying “You’re expensive!” (more…)

Tags: Branding, Marketing, price management, Pricing, pricing errors, pricing for profit, pricing for profitability, pricing management, pricing mistakes, pricing strategy, strategic pricing, value pricing, value-based pricing
Posted in Pricing, Sales | No Comments »

What Is Price?

Tuesday, August 3rd, 2010

Ridiculous question…

…or thought-provoking insight?

Ted Gorski, Executive Coach and host of The Business Advantage Radio Show at WKXL 1450AM, asked me that question a few weeks ago in an interview that aired on his show.

(more…)

Tags: Branding, counter-intuitive pricing, gaining market share, market share, pricing errors, pricing for profitability, pricing management, pricing mistakes, pricing strategies, pricing strategy, strategic pricing, value pricing, value-based pricing
Posted in Pricing | No Comments »

Pricing: An Added Convenience?

Tuesday, July 27th, 2010

If you haven’t looked at pricing as a way of adding convenience…

…maybe you should.

One of my clients, a horse trainer who specializes in training horses and riders to win hunter/jumper events, offered a full array of services including: (more…)

Tags: Branding, gaining market share, market share, price management, pricing errors, pricing for profitability, pricing management, pricing mistakes, pricing strategies, pricing strategy, value pricing, value-based pricing
Posted in Branding, Pricing | No Comments »

Greatness: The Key to Accelerating Recovery – Part I

Tuesday, July 6th, 2010

Part I: Dispelling the Pricing Myth

Greatness is not measured by what we do in good times, but how we respond to challenging times. You can ascertain the greatness of your organization by comparing your actions during this, the most challenging economy in 70 years, against the essential elements of economic recovery. (more…)

Tags: counter-intuitive pricing, price management, Pricing, pricing for profit, pricing for profitability, pricing management, pricing mistakes, pricing strategies, pricing strategy, strategic pricing, value pricing, value-based pricing
Posted in Economy | No Comments »

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  • Dale Furtwengler

    There are many commodity products, but few commodity businesses.

    Don't accept commodity prices. Let me help you BREAK the bonds of industry pricing and command higher prices - regardless of what your competitors or the economy are doing.

    Call me at:

    314-707-3771



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