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Posts Tagged ‘pricing mistakes’

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Unexpected Consequences

Tuesday, December 14th, 2010

I must admit; I never saw this one coming.

A December 6, 2010 Bloomberg Businessweek article, Wal-Mart Says It’s Cooperating With China Government on Prices http://tinyurl.com/28sxlnp, shows another way that a low-price strategy can bite you.

(more…)

Tags: Bloombery Businessweek, China, Chinese economy, Chinese inflation, competitive pricing, low price strategy, price increases, pricing errors, pricing mistakes, pricing strategy, value pricing, Walmart
Posted in Economy, Pricing, Strategy | No Comments »

Adrift in a Sea of Change?

Tuesday, November 16th, 2010

Check your internal compass…

…it’s more reliable than you think.

I don’t know a business owner/leader who hasn’t, at one time or another, felt adrift in the sea of change. It’s inevitable. Why? (more…)

Tags: Branding, economic recovery, Marketing, mission, pricing errors, pricing mistakes, pricing strategies, purpose, sales, value pricing
Posted in Economy, Pricing, Strategy | No Comments »

Pricing for Social Entrepreneurs

Tuesday, October 12th, 2010

In order to do good…

…you have to do well.

I recently had the good fortune to speak to a group of entrepreneurs affiliated with the Center for the Advancement of African-American Business. A number of the members had created 501(c)(3) not-for-profit organizations in addition to their for-profit businesses. (more…)

Tags: Branding, Marketing, not-for-profit, pricing errors, pricing mistakes, sales, social entrepreneurs, value pricing, value-based pricing
Posted in Pricing, Strategy | 1 Comment »

Language That Sells

Tuesday, September 21st, 2010

When creating your marketing materials…

…what language are you using?

There are basically two types of language we use – logic and emotion. Our natural tendency is to view logic as the more effective approach to decision making. Why? (more…)

Tags: Branding, discount economy, Marketing, pricing errors, pricing mistakes, sales, value pricing, value-based pricing
Posted in Marketing, Pricing | No Comments »

In Every Sale…

Tuesday, September 14th, 2010

Someone is training…

…and someone is being trained.

I often tell my clients that in every human interaction one person is training another how to behave. The question is do you want to be the trainer or the trainee? (more…)

Tags: Branding, pricing errors, pricing management, pricing mistakes, pricing strategies, pricing strategy, training customers, value pricing, value-based pricing
Posted in Pricing, Sales | 7 Comments »

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Site disclaimer
  • Dale Furtwengler

    There are many commodity products, but few commodity businesses.

    Don't accept commodity prices. Let me help you BREAK the bonds of industry pricing and command higher prices - regardless of what your competitors or the economy are doing.

    Call me at:

    314-707-3771



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