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Posts Tagged ‘pricing management’

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Competition, What Competition?

Tuesday, June 22nd, 2010

Fantasy?

Or reality?

I had the opportunity to discuss pricing with a classroom full of entrepreneurs at Washington University in St. Louis.  Two of the students said that they were struggling with pricing because they didn’t have any competition.  Are they delusional?  Is it possible that they don’t have any competitors? (more…)

Tags: counter-intuitive pricing, price management, pricing for profit, pricing for profitability, pricing management, pricing strategies, pricing strategy, value pricing, value-based pricing
Posted in Branding, Pricing | No Comments »

Are Your Offerings Competitive?

Tuesday, June 15th, 2010

If so…

…should they be?

If I had a nickel for every time a business owner told me that he or she needed to be competitive, I’d need a vault larger than Fort Knox to house them. (more…)

Tags: counter-intuitive pricing, Pricing, pricing for profit, pricing for profitability, pricing management, pricing strategy, strategic pricing, value pricing, value-based pricing
Posted in Branding, Pricing | No Comments »

Educating Consumers

Tuesday, June 8th, 2010

Are you stimulating consumption…

…or leaving it to chance?

Scott Aughtmon in his book, Survive and Prosper in a Recession http://www.RecessionSolution.com, interviewed a host of business growth/development experts and shares their wisdom with you. (more…)

Tags: counter-intuitive pricing, price management, Pricing, pricing for profit, pricing for profitability, pricing management, pricing strategies, pricing strategy, strategic pricing, value pricing, value-based pricing
Posted in Marketing, Pricing | No Comments »

Accelerating the Recovery

Tuesday, June 1st, 2010

You can wait for the inevitable…

…or take charge of your destiny.

All excesses are eventually reversed.  Many liken the way world works to a pendulum.  When it moves too far in one direction (more…)

Tags: counter-intuitive pricing, price management, Pricing, pricing for profit, pricing for profitability, pricing management, pricing mistakes, pricing strategy, strategic pricing, value pricing, value-based pricing
Posted in Economy, Pricing | No Comments »

Discounting During Peak Season

Tuesday, May 25th, 2010

Great strategy?

Or sheer folly?

It’s early spring.  I’m listening to the radio when I hear an ad for the premier carpet cleaning company in our city. The woman in the ad is telling her friend how awful her carpets after having dirt, sand, salt and grime tracked in all winter long. (more…)

Tags: counter-intuitive pricing, gaining market share, Pricing, pricing errors, pricing for profit, pricing for profitability, pricing management, pricing mistakes, pricing strategies, pricing strategy, strategic pricing, value pricing, value-based pricing
Posted in Branding, Pricing | No Comments »

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Site disclaimer
  • Dale Furtwengler

    There are many commodity products, but few commodity businesses.

    Don't accept commodity prices. Let me help you BREAK the bonds of industry pricing and command higher prices - regardless of what your competitors or the economy are doing.

    Call me at:

    314-707-3771



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