SWOT Pricing

posted in: Pricing | 0

Is SWOT analysis helpful in setting prices? Or a road map to disaster? SWOT (strengths, weaknesses, opportunities and threats) analysis is used in a variety of ways for a variety of purposes. Everything from strategy development to customer service enhancements … Continued

I'm Worth It!

posted in: Pricing, Sales | 0

Why do buyers pay premium prices… …and find great joy in doing so? My wife’s purchase, by all standards, was actually quite modest, but I couldn’t resist teasing her saying “You’re expensive!”

Discounting In Off Season?

posted in: Branding, Marketing, Pricing | 0

Good strategy? Or slippery slope? In one of my earlier blogs I dealt with the folly of discounting during peak selling season. I guess it was inevitable that I was asked “What about the off season? Is it all right … Continued

What Is Price?

posted in: Pricing | 0

Ridiculous question… …or thought-provoking insight? Ted Gorski, Executive Coach and host of The Business Advantage Radio Show at WKXL 1450AM, asked me that question a few weeks ago in an interview that aired on his show.