Someone is training…
…and someone is being trained.
I often tell my clients that in every human interaction one person is training another how to behave. The question is do you want to be the trainer or the trainee? (more…)
Is SWOT analysis helpful in setting prices?
Or a road map to disaster?
SWOT (strengths, weaknesses, opportunities and threats) analysis is used in a variety of ways for a variety of purposes. Everything from strategy development to customer service enhancements to productivity improvement. Given it’s versatility, (more…)
Why do buyers pay premium prices…
…and find great joy in doing so?
My wife’s purchase, by all standards, was actually quite modest, but I couldn’t resist teasing her saying “You’re expensive!” (more…)
Good strategy?
Or slippery slope?
In one of my earlier blogs I dealt with the folly of discounting during peak selling season. I guess it was inevitable that I was asked “What about the off season? Is it all right to discount then? (more…)
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Pricing for Profit gained international acclaim with its initial release in 7 countries - U.S., Canada, U.K., France, Germany, Italy and the Netherlands.
Chinese translation coming soon!