Posts Tagged "pricing for profitability"

SWOT Pricing

Posted on Sep 6, 2010 | 0 comments

Is SWOT analysis helpful in setting prices?

Or a road map to disaster?

SWOT (strengths, weaknesses, opportunities and threats) analysis is used in a variety of ways for a variety of purposes. Everything from strategy development to customer service enhancements to productivity improvement. Given it’s versatility,

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I’m Worth It!

Posted on Aug 24, 2010 | 0 comments

Why do buyers pay premium prices…

…and find great joy in doing so?

My wife’s purchase, by all standards, was actually quite modest, but I couldn’t resist teasing her saying “You’re expensive!”

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Are You Confusing the Market?

Posted on Aug 17, 2010 | 0 comments

Pricing is one element of the buying experience.

Does your pricing enhance or diminish your buyer’s experience?

Has this ever happened to you? You’ve found a stain on your favorite dress; the one that has people using words like “drop-dead gorgeous” when describing how you look. Or, for men, it’s the power suit you wear whenever you’re getting ready to close a big sale.

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Discounting In Off Season?

Posted on Aug 10, 2010 | 0 comments

Good strategy?

Or slippery slope?

In one of my earlier blogs I dealt with the folly of discounting during peak selling season. I guess it was inevitable that I was asked “What about the off season? Is it all right to discount then?

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What Is Price?

Posted on Aug 3, 2010 | 0 comments

Ridiculous question…

…or thought-provoking insight?

Ted Gorski, Executive Coach and host of The Business Advantage Radio Show at WKXL 1450AM, asked me that question a few weeks ago in an interview that aired on his show.
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