Is SWOT analysis helpful in setting prices?
Or a road map to disaster?
SWOT (strengths, weaknesses, opportunities and threats) analysis is used in a variety of ways for a variety of purposes. Everything from strategy development to customer service enhancements to productivity improvement. Given it’s versatility,Read More
Why do buyers pay premium prices…
…and find great joy in doing so?
My wife’s purchase, by all standards, was actually quite modest, but I couldn’t resist teasing her saying “You’re expensive!”
Pricing is one element of the buying experience.
Does your pricing enhance or diminish your buyer’s experience?
Has this ever happened to you? You’ve found a stain on your favorite dress; the one that has people using words like “drop-dead gorgeous” when describing how you look. Or, for men, it’s the power suit you wear whenever you’re getting ready to close a big sale.Read More
Or slippery slope?
In one of my earlier blogs I dealt with the folly of discounting during peak selling season. I guess it was inevitable that I was asked “What about the off season? Is it all right to discount then?Read More