SWOT Pricing

posted in: Pricing | 0

Is SWOT analysis helpful in setting prices? Or a road map to disaster? SWOT (strengths, weaknesses, opportunities and threats) analysis is used in a variety of ways for a variety of purposes. Everything from strategy development to customer service enhancements … Continued

Customers Only Care About Price

posted in: Pricing, Sales | 0

If you’re discounting to retain market share… …quoting Dr. Phil, “How’s that workin’ for ya?” “I can’t raise prices, the only thing that buyers care about is the price.” That’s the refrain I hear from audience after audience of business leaders … Continued

I'm Worth It!

posted in: Pricing, Sales | 0

Why do buyers pay premium prices… …and find great joy in doing so? My wife’s purchase, by all standards, was actually quite modest, but I couldn’t resist teasing her saying “You’re expensive!”

Are You Confusing the Market?

posted in: Marketing, Pricing | 0

Pricing is one element of the buying experience. Does your pricing enhance or diminish your buyer’s experience? Has this ever happened to you? You’ve found a stain on your favorite dress; the one that has people using words like “drop-dead … Continued