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Posts Tagged ‘pricing errors’

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Unexpected Consequences

Tuesday, December 14th, 2010

I must admit; I never saw this one coming.

A December 6, 2010 Bloomberg Businessweek article, Wal-Mart Says It’s Cooperating With China Government on Prices http://tinyurl.com/28sxlnp, shows another way that a low-price strategy can bite you.

(more…)

Tags: Bloombery Businessweek, China, Chinese economy, Chinese inflation, competitive pricing, low price strategy, price increases, pricing errors, pricing mistakes, pricing strategy, value pricing, Walmart
Posted in Economy, Pricing, Strategy | No Comments »

Adrift in a Sea of Change?

Tuesday, November 16th, 2010

Check your internal compass…

…it’s more reliable than you think.

I don’t know a business owner/leader who hasn’t, at one time or another, felt adrift in the sea of change. It’s inevitable. Why? (more…)

Tags: Branding, economic recovery, Marketing, mission, pricing errors, pricing mistakes, pricing strategies, purpose, sales, value pricing
Posted in Economy, Pricing, Strategy | No Comments »

The Best Price

Tuesday, October 19th, 2010

Do you have the best price?

Are you sure?

I recently saw an ad that said “We offer the best…at the best price.” What does that mean? What is the best price? Did you mentally equate “best price” with “lowest price?” This lack of clarity can create customer disappointment and a lot of ill will. Let’s see how.

(more…)

Tags: best price, Branding, JCPenneys, Macy's, Marketing, Nordstrom, price strategy, pricing errors, pricing strategies, sales, Target, value pricing, Walmart
Posted in Marketing, Pricing, Strategy | No Comments »

Pricing for Social Entrepreneurs

Tuesday, October 12th, 2010

In order to do good…

…you have to do well.

I recently had the good fortune to speak to a group of entrepreneurs affiliated with the Center for the Advancement of African-American Business. A number of the members had created 501(c)(3) not-for-profit organizations in addition to their for-profit businesses. (more…)

Tags: Branding, Marketing, not-for-profit, pricing errors, pricing mistakes, sales, social entrepreneurs, value pricing, value-based pricing
Posted in Pricing, Strategy | 1 Comment »

Samsung Gets It Right!

Tuesday, September 28th, 2010

What is it?

How to price innovation.

On September 1, 2010 Bloomberg BusinessWeek reported Panasonic’s claim that Samsung started a price war for 3-D TVs. (more…)

Tags: Branding, discount pricing, Marketing, panasonic, pricing errors, sales, samsung, value pricing, value-based pricing
Posted in Branding, Pricing | No Comments »

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Site disclaimer
  • Dale Furtwengler

    There are many commodity products, but few commodity businesses.

    Don't accept commodity prices. Let me help you BREAK the bonds of industry pricing and command higher prices - regardless of what your competitors or the economy are doing.

    Call me at:

    314-707-3771



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