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Posts Tagged ‘Pricing’

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Pricing News vs. Media Theater

Monday, August 1st, 2011

It seems that news media feel that they have a God-given right, if not a responsibility, to add even more anxiety to our already fragile psyches.  The media hype surrounding Washington’s unwillingness to set aside their political aspirations for the benefit of U.S. citizens caused a frazzled mother of two college-age kids to ask me whether she should call her broker and cash out of all her stock holdings.  Let’s take a look at the reality behind the fear mongering. (more…)

Tags: media, media circus, price increases, price strategy, Pricing, pricing strategies, pricing strategy, profits, Washington
Posted in Economy, Pricing | No Comments »

Price: An Economic Indicator?

Monday, November 8th, 2010

Can pricing…

…help us gauge economic recovery?

I believe that pricing is one of the strongest indicators of economic recovery. Why? (more…)

Tags: Branding, economic indicator, Marketing, price increases, Pricing, sales, value pricing
Posted in Economy, Pricing | 3 Comments »

I’m Worth It!

Tuesday, August 24th, 2010

Why do buyers pay premium prices…

…and find great joy in doing so?

My wife’s purchase, by all standards, was actually quite modest, but I couldn’t resist teasing her saying “You’re expensive!” (more…)

Tags: Branding, Marketing, price management, Pricing, pricing errors, pricing for profit, pricing for profitability, pricing management, pricing mistakes, pricing strategy, strategic pricing, value pricing, value-based pricing
Posted in Pricing, Sales | No Comments »

Greatness: Accelerating the Recovery – Part III

Tuesday, July 20th, 2010

Part III: Stimulating Job Growth Through Innovation

Great companies are contrarians by nature. They distinguish themselves by going against conventional wisdom.  They do not succumb to external pressures. They hold to their values during good times and bad. That’s what makes them great. (more…)

Tags: counter-intuitive pricing, price management, Pricing, pricing for profit, pricing for profitability, pricing management, pricing strategies, pricing strategy, strategic pricing, value pricing, value-based pricing
Posted in Economy | No Comments »

Greatness: Accelerating the Recovery – Part II

Tuesday, July 13th, 2010
Part II: Narrowing Your Focus

Your organization can’t be great if you try to serve too broad a market. With every new market you target you run the risk of diluting your offerings. No where does this become more obvious than in conversations with clients about market share. (more…)

Tags: counter-intuitive pricing, gaining market share, market share, price management, Pricing, pricing for profit, pricing for profitability, pricing management, pricing strategies, pricing strategy, strategic pricing, value pricing, value-based pricing
Posted in Economy | No Comments »

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  • Dale Furtwengler

    There are many commodity products, but few commodity businesses.

    Don't accept commodity prices. Let me help you BREAK the bonds of industry pricing and command higher prices - regardless of what your competitors or the economy are doing.

    Call me at:

    314-707-3771



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