Car prices impact customer satisfaction

In a July 30, 2014 Forbes article, Bill Koenig describes ‘the car dealer’s conundrum.’  The conundrum is that customers think car dealers are more profitable than they are.  As a result many customers fear that they’re paying too much.  Can … Continued

Guarantees + Pricing = Brand?

Robert Klara in his Adweek article, For Some Retail Brands, Lifetime Guarantees Never Went Out of Fashion, discusses guarantees and their impact on branding.  One of the things that struck me is that the companies offering no-questions-asked guarantees are also … Continued