Predictable Pricing

Pricing patterns are predictable… …use it to your advantage. It’s fascinating how predictable pricing is, especially during changing economic times. During economic downturns the vast majority of companies discount heavily in failed attempts to salvage market share. When the economy … Continued

Pricing and Social Consciousness

Response to a reader’s question. Dr. Alice Vlietstra, Life Tree Solutions, posed the following question.  “Socially conscious businesses focus on a triple bottom line, people, planet, and profit.  Mega studies are now showing that socially conscious business do better financially … Continued