Your organization can’t be great if you try to serve too broad a market. With every new market you target you run the risk of diluting your offerings. No where does this become more obvious than in conversations with clients about market share. (more…)

Part I: Dispelling the Pricing Myth

Greatness is not measured by what we do in good times, but how we respond to challenging times. You can ascertain the greatness of your organization by comparing your actions during this, the most challenging economy in 70 years, against the essential elements of economic recovery. (more…)

Fantasy?

Or reality?

I had the opportunity to discuss pricing with a classroom full of entrepreneurs at Washington University in St. Louis.  Two of the students said that they were struggling with pricing because they didn’t have any competition.  Are they delusional?  Is it possible that they don’t have any competitors? (more…)

Are you stimulating consumption…

…or leaving it to chance?

Scott Aughtmon in his book, Survive and Prosper in a Recession http://www.RecessionSolution.com, interviewed a host of business growth/development experts and shares their wisdom with you. (more…)

You can wait for the inevitable…

…or take charge of your destiny.

All excesses are eventually reversed.  Many liken the way world works to a pendulum.  When it moves too far in one direction (more…)