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Posts Tagged ‘Marketing’

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What You Can’t Teach Buyers

Monday, December 20th, 2010

There are some things you just can’t teach buyers.

Nor should you try.

As sellers, we can educate buyers on: (more…)

Tags: Branding, buyer preferences, lost customers, lost sales, Marketing, pricing strategy, sales, value, value pricing
Posted in Marketing, Sales, Strategy | No Comments »

The Grinch and Me

Tuesday, December 7th, 2010

‘Twas the night before Christmas
The store had just closed
I tallied the receipts
Adding to my woes (more…)

Tags: Branding, Chrysler, GM, Grinch, holiday discounts, holiday sales, holiday shopping, lost revenues, Marketing, value pricing
Posted in Marketing, Pricing, Sales, Strategy | No Comments »

Outgrown Your Market?

Tuesday, November 30th, 2010

When you’ve become the best of the best…

…what do you do next?

I’ve recently begun working with a gentleman who has reached the pinnacle of his profession and finds it unfulfilling. He still enjoys his work; it’s the market he’s serving that has lost its appeal. What do you do in situations like this?  (more…)

Tags: Branding, choosing new markets, identifying new markets, Marketing, new markets, niche marketing, outgrown market, price strategy, pricing strategy, sales, value pricing, value-based pricing
Posted in Branding, Marketing, Pricing, Strategy | No Comments »

Adrift in a Sea of Change?

Tuesday, November 16th, 2010

Check your internal compass…

…it’s more reliable than you think.

I don’t know a business owner/leader who hasn’t, at one time or another, felt adrift in the sea of change. It’s inevitable. Why? (more…)

Tags: Branding, economic recovery, Marketing, mission, pricing errors, pricing mistakes, pricing strategies, purpose, sales, value pricing
Posted in Economy, Pricing, Strategy | No Comments »

Price: An Economic Indicator?

Monday, November 8th, 2010

Can pricing…

…help us gauge economic recovery?

I believe that pricing is one of the strongest indicators of economic recovery. Why? (more…)

Tags: Branding, economic indicator, Marketing, price increases, Pricing, sales, value pricing
Posted in Economy, Pricing | 3 Comments »

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  • Dale Furtwengler

    There are many commodity products, but few commodity businesses.

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