There is one mistake that we keep repeating.

Why doesn’t the lesson stick?

For the past 40 years we’ve seen a steady stream of headlines reporting job cuts.  Why is it that so many of the Fortune 1000 companies struggle with staffing?  These companies purport to possess the best and brightest business minds, yet they continue this endless cycle of hiring, downsizing, hiring and downsizing. (more…)

Good strategy…

…or self-inflicted wound?

Penetration pricing is a strategy in which a company offers lower prices to garner market share. Is this a viable strategy? If so, when will it work? (more…)

Will social media marketing…

… grow your business or bury it?

As with anything that’s in its infancy, there’s a lot of buzz and excitement not to mention a plethora of self-proclaimed experts.  Most claim that if you’re not using social media marketing you’re missing out on a huge market.  Is that true? (more…)

…that low-price strategies have a finite life.

December 15, 2010 Bloomberg Businessweek reports that “Walmart managers in the U.S. received instructions to markup an average of 1,800 types of toys per store.”  The rationale? (more…)

…and to you.

Several weeks ago I blasted Bank of America on its new policy of charging $8.95 if its customers used a teller anytime during the month or required printed statements.  I suggested that, instead of establishing these penalties to existing customers, they create a new offering and incorporate a new value proposition. (more…)