JCPenney Archives | PRICING FOR PROFIT - More than setting a price.

Walmart Rebranding?

By Dale Furtwengler August 27, 2013 Branding, Marketing, Negotiation, Pricing, Pricing Strategies, Private Equity, Product Management, Sales No Comments

Are Walmart’s steak ads early signs of a rebranding? I’ve been a long-time critic of Walmart’s low-price strategy so it’s only fair that I recognize them for what they’re doing…

‘Sudden’ Interest In Everyday Low Prices

By Dale Furtwengler September 18, 2012 Branding, Marketing, Pricing, Private Equity, Sales, Strategy No Comments

An article by Ely Portillo in the CharlotteObserver.com indicates that Lowe’s is the latest company to try everyday low prices. This comes on the heels of ‘failed’ attempts by Macy’s…

Who Does A Good Job of Pricing?

By Dale Furtwengler September 11, 2012 Branding, Marketing, Pricing, Private Equity, Sales, Strategy No Comments

Some days, despite your best intentions, you fumble the ball. Such was the case at the Retail Customer Experience Executive Summit when I was asked “Who [among retailers] does a…

Everything That’s Wrong With Retail Summed Up In One Question

By Dale Furtwengler September 4, 2012 Branding, Marketing, Pricing, Private Equity, Sales, Strategy No Comments

During my presentation at the Retail Customer Experience Executive Summit a question was asked that sums up everything that’s wrong with retail today. Care to guess what that question was?

JCP Spurring Macy’s Profitability?

By Dale Furtwengler August 14, 2012 Branding, Marketing, Pricing, Private Equity, Sales, Strategy No Comments

In his August 8, 2012 New York Post article, Macy’s profit climbs 16%, James Covert states “[Macy’s] Profit rose 16% as the New York-based retailer continued to lure away shoppers…

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