Rebranding: When the market shifts…

USA Today reports that Pizza Hut is rebranding itself.  According to the article, Domino’s did something similar in 2009.  Both companies are responding to shifts in consumer interests.  Is that the right strategy? Pricing perspective As a pricing guy, it’s … Continued

Discounting’s Carbon Footprint – Part 1

Although my wife and I are recycling and employing other green practices, I’m not a ‘green’ fanatic. While I’ve long lamented the inefficiencies that ‘sales’ and discounting engender, until now I’d never viewed those inefficiencies from the green perspective.  I … Continued