Rebranding: When the market shifts…

USA Today reports that Pizza Hut is rebranding itself.  According to the article, Domino’s did something similar in 2009.  Both companies are responding to shifts in consumer interests.  Is that the right strategy? Pricing perspective As a pricing guy, it’s … Continued

Customers Request Cheaper Alternative

Within a matter of days I heard of two companies whose customers requested a cheaper alternative.  One was Microsoft.  It reported that “Lot of people asked for better deals on our digital marketplace [Xbox One games].” The second, a colleague, … Continued