Last week we discussed how to grow your revenues, profits and customer bases when facing the challenges of industry overcapacity or a dying industry. Both situations leave sellers believing that customers are scarce.
Another reason for this belief is that sellers view their competitors’ offerings as superior to theirs. You may be surprised to find how rarely that’s true. Here’s why.
Read MoreDear Dale,
I wanted to thank you for the advice you gave me. I also enjoyed your book, Pricing for Profit.
I wanted to let you know that using your Pricing for Profit concepts, I initiated a double digit price increase to my embroidery clients. We hadn’t raised prices in over 2 years and were badly in need of an increase. I have to admit I was concerned that I'd lose business.
I got push back from my two largest customers, but after providing some information about the value they were receiving I retained both of them. I never lost a customer, and sales are actually up since the increase. Thanks again. Jeff Charlton, President, Graphic Connections Group
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