Behavioralists tell us that if you want to know the true nature of a person, observe them in stressful situations. How can we tell when buyers are stressed? More importantly, how can we use that information to our advantage?
Read MoreDear Dale,
I wanted to thank you for the advice you gave me. I also enjoyed your book, Pricing for Profit.
I wanted to let you know that using your Pricing for Profit concepts, I initiated a double digit price increase to my embroidery clients. We hadn’t raised prices in over 2 years and were badly in need of an increase. I have to admit I was concerned that I'd lose business.
I got push back from my two largest customers, but after providing some information about the value they were receiving I retained both of them. I never lost a customer, and sales are actually up since the increase. Thanks again. Jeff Charlton, President, Graphic Connections Group
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