Qdoba spices up pricing

On October 13, 2014 the Denver Business Journal reported that Qdoba changed its pricing strategy.  Qdoba is now bundling main dish and extra toppings to “address customer complaints that the burrito chain was nickel-and-diming them.” Customer experience You know precisely … Continued

To Bundle or Not to Bundle?

Business owners can’t seem to win.  If they bundle their offerings, customers ask for itemization of the various components with the price of each clearly stated.  If business owners offer an ala carte menu, customers want to know what the … Continued