“Working with Dale, we identified a market with greater potential. My average client’s size (based on their revenues) increased by 66%. My average revenue per client has grown 14%. And I continue to attract more and more of these larger clients. Dale gave me the confidence, clear messaging and pricing model needed to attract these larger clients. I would highly recommend Dale to any business owner seeking to improve their business with better pricing, branding, and messaging to reach the clients they love to work with most.”
Lori St. Clair, President
On Target For Profitable Growth


JCharlton-ColorPrint-e1335381087250“I initiated a double digit price increase to my embroidery clients…I never lost a customer, and sales are actually up since the increase.”
Jeff Charlton, President 
Graphic Connections Group


Ron Ameln“I raised my prices 5%, my revenues grew 8%.”
Ron Ameln, President
St. Louis Small Business Monthly


Jay King“I was pleasantly surprised to find that our revenues grew even faster than the price
increase.” Jay King, CEO Simploy, Inc.

John Concannon“I discovered that I was 25% higher than my competitors. I recalled Dale’s message…I not only got the business, I got a referral.
John Concannon The Charles Crane Agency


John Hartwig“By understanding the value of our services to our clients, we have been able to raise our price and provide even better service.”
John Hartwig Pro/spur


Note the surprise in these success stories.

Most business leaders fear that they’ll lose customers if they raise prices. Indeed, they will – the most price-conscious and difficult-to-please customers they have.  But…

…in exchange, they’ll gain customers who have previously questioned their quality because their price seemed low.

What other explanation is there for revenues growing faster than price increases?

Dale Furtwengler

Ready to experience sales growth GREATER THAN your price increase? Give me a call at 314-707-3771.

More Pricing Wisdom

“If we price ourselves too low, the world will agree. But if we price ourselves with the very best, the world willingly accepts that value.”

– Og Mandino, The Greatest Salesman in the World Part II

“…if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

– Warren Buffett