Pricing For Profit Book | price strategy  | pricing strategies | value based pricing | value pricing | branding | marketing strategies | sales strategies

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Home » Sales

Sales

With this self-assessment you’ll gain a better understanding of your attitudes toward sales and sales force management.

While the assessment uses language like “exam,” “correct” and “incorrect,” there are no right or wrong answers.  What’ll you’ll discover is how your attitude toward sales is impacting your ability to get higher prices for your offerings.

Sales Self-Assessment

I set sales quotas on the basis of gross revenues.
I compensate my sales force based on the new accounts they generate.
I compensate my sales force for coming up with new uses for our offerings.
I screen my salespeople to assure that they're value oriented.
I encourage my sales force to say 'No' to prospects who don't fit our ideal customer profile.
I evaluate my sales people on the quality of the customers they bring in.
My sales people have a clear picture of who our ideal customer is.
I set quotas on the basis of gross margins.
I compensate my sales force on the basis of gross margins.
I compensate my sales force on the basis of gross revenues.

Success in sales goes well beyond making a sale. It includes:

  • Getting premium prices for your offerings
  • Avoiding expending time and energy with people who aren’t interested or can’t afford your offerings
  • Quantifying the value of your offerings so that buyers see your value
  • Maintaining strong relationships after the sale

If you’d like to increase your, or your sales force’s, effectiveness AND get higher prices for your products/services, give me a call at 314-707-3771 or send me an email.

White papers

Is Strategic Pricing Dead?

Price Elasticity Analysis: A Wasted Effort

Competitive Price Intelligence: Boon or Boondoggle?

The Value Pricing Chain

Services

Strategy Assessment

Psychographic profiling

Strategy development

Profitability analysis by product line/customer

Monitoring services

Books

Pricing for Profit

The Uniqueness Myth

Making the EXCEPTIONAL Normal

7 Steps to Becoming INVALUABLE

Brand Promise: What Do YOUR Customers Expect?

Training, coaching and facilitation available on all book topics.

Results

Construction
Process improvements and a 12.5% price increase raised margins from 24.8% to 53.5%

Manufacturer
Structured the renegotiation of a contract with a Fortune 500 customer. My client and his customer explored more than a dozen iterations of my original proposal before agreeing to the terms I had originally suggested.

Entertainer
Identified and directed this entertainer to a market that valued what he offered at 5 times the amount the previous market did.

Toxic waste disposal
Created a bidding template that allowed owner of rapidly growing business to hire a sales force for this highly-specialized industry.

Training company
New product, new markets - quantified value of offerings, developed product positioning statements, sales scripts and got the firm 1.5 times what it had originally thought the price should be.

Testimonials

Dear Dale,

I wanted to thank you for the advice you gave me. I also enjoyed your book, Pricing for Profit.

I wanted to let you know that using your Pricing for Profit concepts, I initiated a double digit price increase to my embroidery clients. We hadn’t raised prices in over 2 years and were badly in need of an increase. I have to admit I was concerned that I'd lose business.

I got push back from my two largest customers, but after providing some information about the value they were receiving I retained both of them. I never lost a customer, and sales are actually up since the increase. Thanks again. Jeff Charlton, President, Graphic Connections Group

More testimoials

From The Blog

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  • Pricing and Consumer Protection
  • Abercrombie’s Exclusionary Marketing
  • Pricing and Human Behavior Modification
  • FOCUS! On What?
  • The Key to Branding?
  • Pricing’s Weighty Problem
  • AT&T Gets It Right
  • Discounting’s Carbon Footprint – Part 2
  • Discounting’s Carbon Footprint – Part 1

Pricing for Profit

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Furtwengler & Associates, Inc.
High Ridge (St. Louis), MO

314-707-3771
dale@furtwengler.com
skype: dale.furtwengler

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