Pricing For Profit Book | price strategy | pricing strategies | value based pricing | value pricing | branding | marketing strategies | sales strategies

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Home » Pricing

Pricing

This self-assessment will help you understand your attitudes toward pricing.

While the results are shown in terms of ‘correct’ or ‘incorrect,’ it’s a software limitation. Indeed, there are no right or wrong answers.  As long as your response accurately indicates your attitudes toward pricing, you’ll gain a new awareness of your attitudes as well as indications of what is keeping you from getting higher prices.

Pricing Self-Assessment

I believe that success is measured by market share
I'll raise prices even though I might lose my largest customers
I'll raise prices even though I'm afraid of losing customers
I define my market as anyone who can use my offerings
I'll raise prices, even though my competitors won't
I'll raise prices even though the economy is weak
I feel that my competitors offerings are superior
I lower my price when I get resistance in a sales call
I feel that my customers are already having a difficult time seeing my value
Customers are excited about what I offer
I discount during the off season
I discount during peak selling season
I use discounts to gain market share
I set my revenue goals based on market share
I'll raise prices even though it's difficult to replace customers
I believe that buyers only care about price
Low price is my business strategy
Customer complaints seem to be rising
I don't feel that I'm providing enough value to warrant higher prices
I focus on market share when my profit margins are declining

Once you have a better sense for what’s keeping you from enjoying higher prices, you’ll know what direction to go.

Not sure how to proceed?  Give me a call at 314-707-3771 or send me an email and we’ll determine what’s preventing you from getting higher prices.

White papers

Is Strategic Pricing Dead?

Price Elasticity Analysis: A Wasted Effort

Competitive Price Intelligence: Boon or Boondoggle?

The Value Pricing Chain

Services

Strategy Assessment

Psychographic profiling

Strategy development

Profitability analysis by product line/customer

Monitoring services

Books

Pricing for Profit

The Uniqueness Myth

Making the EXCEPTIONAL Normal

7 Steps to Becoming INVALUABLE

Brand Promise: What Do YOUR Customers Expect?

Training, coaching and facilitation available on all book topics.

Results

Construction
Process improvements and a 12.5% price increase raised margins from 24.8% to 53.5%

Manufacturer
Structured the renegotiation of a contract with a Fortune 500 customer. My client and his customer explored more than a dozen iterations of my original proposal before agreeing to the terms I had originally suggested.

Entertainer
Identified and directed this entertainer to a market that valued what he offered at 5 times the amount the previous market did.

Toxic waste disposal
Created a bidding template that allowed owner of rapidly growing business to hire a sales force for this highly-specialized industry.

Training company
New product, new markets - quantified value of offerings, developed product positioning statements, sales scripts and got the firm 1.5 times what it had originally thought the price should be.

Testimonials

Dear Dale,

I wanted to thank you for the advice you gave me. I also enjoyed your book, Pricing for Profit.

I wanted to let you know that using your Pricing for Profit concepts, I initiated a double digit price increase to my embroidery clients. We hadn’t raised prices in over 2 years and were badly in need of an increase. I have to admit I was concerned that I'd lose business.

I got push back from my two largest customers, but after providing some information about the value they were receiving I retained both of them. I never lost a customer, and sales are actually up since the increase. Thanks again. Jeff Charlton, President, Graphic Connections Group

More testimoials

From The Blog

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  • Pricing’s Weighty Problem
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  • Discounting’s Carbon Footprint – Part 1
  • 4K HDTV: A Step Too Far?
  • What Ails Carnival?
  • PRICING: Innovation vs. Enhancement
  • How to Evaluate a Brand – Part 2

Pricing for Profit

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Furtwengler & Associates, Inc.
High Ridge (St. Louis), MO

314-707-3771
dale@furtwengler.com
skype: dale.furtwengler

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