Construction
Process improvements and a 12.5% price increase raised margins from 24.8% to 53.5%

Manufacturer
Structured the renegotiation of a contract with a Fortune 500 customer. My client and his customer explored more than a dozen iterations of my original proposal before agreeing to the terms I had originally suggested.

Entertainer
Identified and directed this entertainer to a market that valued what he offered at 5 times the amount the previous market did.

Toxic waste disposal
Created a bidding template that allowed owner of rapidly growing business to hire a sales force for this highly-specialized industry.

Training company
New product, new markets - quantified value of offerings, developed product positioning statements, sales scripts and got the firm 1.5 times what it had originally thought the price should be.

Dear Dale,

I wanted to thank you for the advice you gave me. I also enjoyed your book, Pricing for Profit.

I wanted to let you know that using your Pricing for Profit concepts, I initiated a double digit price increase to my embroidery clients. We hadn’t raised prices in over 2 years and were badly in need of an increase. I have to admit I was concerned that I'd lose business.

I got push back from my two largest customers, but after providing some information about the value they were receiving I retained both of them. I never lost a customer, and sales are actually up since the increase. Thanks again. Jeff Charlton, President, Graphic Connections Group

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