To dramatically improve your company’s bottom line using simple, inexpensive, easy-to-implement strategies.
Here’s how I accomplish that goal:
Your tag line will communicate a result, a promise of what your customers can expect.
By streamlining the bidding, sales and back office processes, I helped a client offer a more customer-friendly service while improving his margin from 24.8% to 41%.
That analogy makes it easy to see how a psychographic profile of your ideal customer will help you:
- Market more effectively on fewer dollars.
- Attract more customers who value what you offer.
- Improve sales force effectiveness.
- Increase your prices and your margins.
- Avoid profit drains.
Isn’t it time that you had a psychographic profile of your ideal customer?
The owners are astounded to learn how much value they’re giving away. I help you identify, quantify and communicate that value in ways that enable you to enjoy higher prices and even greater sales growth.
They can if they’re using psychographic profiling – a profile that focuses on the values, behaviors and characteristics that define your ideal customer. A psychographic profile enables your salespeople to:
- Qualify prospects more quickly.
- Get higher prices for your products and services.
- Improve their close rates.
- Have more time to identify opportunities within your customer base.
In addition, I’ll assure that your sales force compensation program aligns your salespeople’s goals with your company’s bottom line.
…not only determine your customer’s satisfaction, they drive your
Average ticket price/Close rate/Margins
Discover how easy it is to convert the dread ‘but your price is too high’ into more sales at premium prices.
Because their accounting systems aren’t set up to provide that information. A manufacturer’s production VP was building a 60% cushion into his standard costs and the finance people didn’t have a clue.
I have the tools necessary to determine the profitability of your products and services…
…regardless of the quality of your financial information.
This is especially true when they’re are negotiating with large customers. I help you see, quantify and communicate the value you’re overlooking. I’ll also teach you strategies for shifting even your largest customers from an offensive posture to a defensive one.
The cost goes well beyond the additional time and energy you and your staff expend trying to satisfy them. They’re impacting your ability to serve your most profitable customers in ways that can generate significant sales at premium prices.
I’ll help you attract customers who value what you offer enough to pay a premium to get it. After all, that’s the key to weaning your company off your most difficult-to-please customers. You’ll be amazed at how quickly it can happen.
There are many ways to improve your bottom line. Call me and we’ll determine the best approach for you.
Dale Furtwengler 314-707-3771.