Your ebooks are amazing, but your one-on-one coaching took us to a whole new plateau.

I’m amazed by your ability to see value that we were overlooking and how quickly and succinctly you were able to communicate that value.

Anyone who tries going it alone is going to leave a lot of money on the table.
David Radke, VP of Sales and Marketing, LeeTranservices

Your ChoiceWhat You Get

Get the most out of the time and energy you invest in developing your premium-price growth strategy by spending an hour in a one on one phone conversation with Dale.

Insights you'll gain from Dale's 40+ years experience in business will make it much easier to grow your business at premium prices.

$500.00, coaching call scheduled via email.


Not interested in coaching, but you'd like feedback on the strategy you've developed. Dale's written evaluation of your strategy will help you fine tune your message and enjoy growth at premium prices.

$100.00, send your strategy via email to Dale and you'll receive a written evaluation within 3 business days.


This series of 5 ebooks provides you with the entire process Dale uses to enable his clients to grow their businesses at premium prices.

All of Dale's clients see results within 60 days, some have gotten results the day following the implementation of the strategy he helped them develop.

$30.00 plus tax, delivered electronically within 24 hours

Growing with Premium Prices

This ebook series is dedicated to helping you grow your business at premium prices.

It doesn’t matter whether you’re selling B2C or B2B, you have the ability to add value to your customers’ experience and be rewarded with premium prices.

You don’t have to trust me on this, there is readily available data that demonstrates customers’ willingness to pay premium prices in good times and bad.  The following companies have been growing with premium prices for more than a century:

  • Colgate Palmolive (1806)
  • Proctor & Gamble (1837)
  • Johnson & Johnson (1886)
  • SC Johnson (1886)
  • Nordstrom (1887)
  • Merck (1897)
  • Kraft Foods (1903)
  • Ritz-Carlton U.S. (1927)
  • Marriott (1927)
  • General Mills (1928)

Relative new comers, Apple and Panera Bread, demonstrated that amazing growth at premium prices is possible during the worst recession in 7 decades.

Still skeptical?

If you still doubt that customers are willing to pay a premium for what they want, then how do you explain these facts?

  • People are paying $90,000+ for a Mercedes sedan when they can get a Chevy Aveo for around $12,500.
  • A sweater at Nordstrom costs $120 to $140 dollars while one can be bought at Walmart for $10.
  • Some attorneys get $1,000 an hour while others struggle to get $125 per hour.
  • Jack Daniel’s whiskeys range in price from $20 to $180?

Why, in the worst economy in 7 decades, did Apple enjoy a 44.3% compound growth rate in revenues and 63% growth in operating margins while Walmart experienced a modest 3.5% improvement in revenues and a paltry 1% improvement in operating margins?

The reality is that customers are paying premium prices every day of the year. They will pay premiums for your offerings as well when you’re able to demonstrate the value to them.

That’s what this ebook series is all about – enabling you to create the kind of value that customers are willing to pay a premium to get.

What’s included?

This ebook series will help you enjoy the success these highly-respected, premium price providers enjoy.  Growing your business at premium prices requires 5 elements:

  • A clear brand promise – your customers must know what to expect from you or they’ll keep shopping.
  • A psychographic profile of your ideal customer – a profile that goes beyond who your customers are to why they buy.
  • Positioning statements that attract customers willing to pay a premium for the value you provide.
  • Sales scripts that convert benefits into dollars and cents value.
  • Bundling/pricing which offers your customers options while maintaining your margins.

When any of these 5 elements are missing or incongruent, your whole value proposition falls apart.  You confuse the buying public and relegate your offerings to commodity status.

You avoid these pitfalls. These 5 ebooks lead you through the process I use in helping my clients develop growth strategies at premium prices.


You can purchase the books separately or the entire series.

If you’d like some feedback on your premium price growth strategy, you can get that feedback from me via one on one coaching sessions or a written evaluation of your plan.

All of these options appear in the table to the left with more details about what you can expect.

Not Sure?

Not sure which option is best for you?

Give me a call at 314-707-3771 and I’ll answer any questions you have. We’ll, both, enjoy greater success when you have what you need to make an informed decision.

If you’re not satisfied with your purchase, let me know and I’ll refund your money.