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My Mission

To help companies see the value they’re overlooking so that they can grow sales with premium prices.


A CPA by background, I spent 3 years with a national firm, 17 years in CFO positions in a variety of industries and the past 25 in Furtwengler & Associates, Inc. helping businesses improve their bottom line. ¬†Raising prices is one of the simplest, most effective strategies I’ve employed.

I’ve had the good fortune to participate in the Missouri Quality Award program, Missouri’s version of the Baldrige Award.

Adjunct faculty, University of Missouri – St. Louis


Based on the Strength Finder’s profile, my natural strengths are:

  • Strategic – the ability to quickly spot relevant patterns and issues.
  • Connectedness – the ability to see similarities in seemingly diverse situations.
  • Learner – an avid and eclectic learner.
  • Maximizer – the ability to transform something strong into something superb.
  • Activator – makes things happen by turning thoughts into actions.

For Fun

My wife and I enjoy the outdoors – camping, hiking, canoeing and scuba diving.

Fields of Study

I believe strongly in an eclectic education.¬† With every field I explore I ask myself “What will I learn that I can apply in helping my clients enjoy greater success?”

I’ve gained valuable insights from Brian Greene’s Fabric of the Cosmos, James Gleick’s Chaos: Making a New Science, Saul Alinsky’s Rules for Radicals and Joseph Badaracco, Jr.’s Leading Quietly.

My clients often express amazement at insights my education affords, the clarity with which I’m able to communicate those insights, the relevance to their particular situations and the contribution those insights make to their success.

Books Authored

Personal growth

Lead a Life of Confidence: Free yourself of fear, anxiety, and frustration
Stand Out From The Crowd…without having people point & laugh
One With The Universe…finding joy, peace, and fulfillment in everyday living


Become a Maverick: Grow your business using the unconventional strategies of world-class companies
Pricing for Profit
Premium Price eBook Series
Making the EXCEPTIONAL Normal
The Uniqueness Myth…and other misconceptions that derail businesses
The 10-minute Guide to Performance Appraisals


TV – Co-hosted Lindenwood University’s Business Roundtable
Bloomberg BusinessWeek
Harvard Management Communication Letter
Pricing Advisor newsletter
Mergers & Acquistions magazine
A variety of industry publications