Discounting’s Carbon Footprint – Part 1
Although my wife and I are recycling and employing other green practices, I’m not a ‘green’ fanatic. While I’ve long lamented the inefficiencies that ‘sales’ and discounting engender, until now I’d never viewed those inefficiencies from the green perspective. I was astounded at what I found.
Read More4K HDTV: A Step Too Far?
Sony’s announcement of its smaller, more affordable 4K Ultra HDTVs raises a perennial question “How do you know there’s a market for this improvement?” At what point will consumers no longer be willing to pay for higher definition?
Read MoreHow to Evaluate a Brand – Part 2
My apologies for the technology blip last week. For some reason the EverBank graphic didn’t appear in the initial email reminders to readers which makes it difficult for you to comment.
As promised I’ll share my thoughts with you in the form of responses to the questions I posed. Here they are:
Read MoreHow to Evaluate a Brand
Headline – “EverBank completes branding overhaul.” The following image appeared in the article. I like the look, but wondered “What does it tell me about the EverBank brand?”
More importantly, what can you learn from this rebranding effort?
Read MoreSelling Into Dead Markets
I’m sure you’re wondering “Who in the world would do that?” More people than you might imagine. Here’s what triggered this post.
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