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Archive for the ‘Sales’ Category

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Who’s Running Your Business?

Tuesday, March 6th, 2012

What would you say if someone told you that they were responding to 600 proposals a year versus 150 in prior years?  Who among us wouldn’t like to see that kind of demand for our offerings? (more…)

Tags: Branding, marketing strategies, price strategy, pricing strategies, value based, value pricing
Posted in Branding, Marketing, Pricing, Sales | No Comments »

Competitive Pricing Dangers

Wednesday, February 29th, 2012

Many businesses, particularly larger businesses, feel that competitive pricing intelligence is essential to their success.  Is that true?  Or will their exploration lead them into dangers they haven’t anticipated?  I’ll let you decide.  (more…)

Tags: Branding, competitive pricing, competitve price intelligence, marketing strategies, price strategy, pricing strategies, value based, value pricing
Posted in Branding, Marketing, Pricing, Sales, Strategy | No Comments »

GM: A Premature Celebration?

Tuesday, February 21st, 2012

GM reported a record $7.6 billion profit for 2011.  Politician’s hailed this is as proof positive that the bailout worked.  Is it truly a cause celebre? (more…)

Tags: Branding, economy, General Motors, GM, GM profits, GM record profits, marketing strategies, price strategy, pricing strategies, value based, value pricing
Posted in Economy, Marketing, Pricing, Sales, Strategy | No Comments »

Walmart: Losing Customer Trust?

Tuesday, February 14th, 2012

In her Entrepreneur.com article “Seven Ways to Avoid Competing on Price,” Carol Tice cites a WSL/Strategic Retail study that shows that “86% of customers no longer believe that Walmart has the lowest prices.”  What implications does that have for Walmart’s future?  How can you use this information to your advantage? (more…)

Tags: Branding, low price strategy, marketing strategies, price strategy, pricing strategies, value based, value pricing, Walmart
Posted in Branding, Marketing, Pricing, Sales, Strategy | No Comments »

The Dangers of Cost+ Pricing

Tuesday, February 7th, 2012

In the early years of my consulting work I picked up a client that had been losing money for two consecutive years and was experiencing severe cash flow problems.  They were using cost plus pricing.  What went wrong? (more…)

Tags: Branding, marketing strategies, milk, milk production, price strategy, pricing strategies, strategy of pricing, value based, value pricing
Posted in Marketing, Pricing, Sales, Strategy | No Comments »

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Site disclaimer
  • Dale Furtwengler

    There are many commodity products, but few commodity businesses.

    Don't accept commodity prices. Let me help you BREAK the bonds of industry pricing and command higher prices - regardless of what your competitors or the economy are doing.

    Call me at:

    314-707-3771



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    5/16/12 Interview Channel 11 - Pricing for Profit

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