Rebranding: When the market shifts…

USA Today reports that Pizza Hut is rebranding itself.  According to the article, Domino’s did something similar in 2009.  Both companies are responding to shifts in consumer interests.  Is that the right strategy? Pricing perspective As a pricing guy, it’s … Continued

Qdoba spices up pricing

On October 13, 2014 the Denver Business Journal reported that Qdoba changed its pricing strategy.  Qdoba is now bundling main dish and extra toppings to “address customer complaints that the burrito chain was nickel-and-diming them.” Customer experience You know precisely … Continued

Redefining marketing and sales roles

My friend, Allen Minster, co-founder of Frontline Advisors, invited me to co-present with him.  During our preparations, Allen opened my eyes to a new way of looking at the relationship between sales and marketing. Traditional roles In larger organizations marketing … Continued