Redefining marketing and sales roles

My friend, Allen Minster, co-founder of Frontline Advisors, invited me to co-present with him.  During our preparations, Allen opened my eyes to a new way of looking at the relationship between sales and marketing. Traditional roles In larger organizations marketing … Continued

Treacherous Waters for Carnival

In a March 25, 2014 BloombergBusinessweek article, Carnival Can’t Steer Clear of Deep Discounts, Justin Bachman reports that “the largest cruise operator continues to fill its ships with the help of discounts that pressure the bottom line.” Mr. Bachman goes … Continued

Guarantees + Pricing = Brand?

Robert Klara in his Adweek article, For Some Retail Brands, Lifetime Guarantees Never Went Out of Fashion, discusses guarantees and their impact on branding.  One of the things that struck me is that the companies offering no-questions-asked guarantees are also … Continued