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Archive for the ‘Pricing’ Category

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Is Expansion on Your Horizon?

Tuesday, October 4th, 2011

Should it be?

I was listening to a company’s CEO/founder relate her company’s rise to success, warts and all, when she stated that when they hit $3 million in revenue they had to buy additional equipment to handle the demand.  Is that what you’d have done?
(more…)

Tags: Branding, marketing strategies, price strategy, pricing strategies, pricing strategy, private equity, strategy of pricing, value based, value pricing
Posted in Pricing, Private Equity, Strategy | No Comments »

Higher Prices = Lost Customers?

Monday, September 19th, 2011

That’s a common belief among business owners.

Is it true?
(more…)

Tags: Dale Furtwengler, growing customer base, higher prices, increase prices and customer base, Jay King, pricing strategies, Ron Ameln, Simploy, St. Louis Small Business Monthly
Posted in Branding, Economy, Marketing, Pricing, Private Equity, Sales, Strategy | No Comments »

Competitive Pricing Intelligence

Monday, September 12th, 2011

Is gathering your competitors’ pricing information a worthwhile endeavor?

Conventional wisdom is that you need to know your competitors’ pricing.  My question is “Why?” (more…)

Tags: competiors' pricing, price strategy, pricing intelligence, pricing strategies, pricing strategy, strategy of pricing, value based, value pricing
Posted in Branding, Marketing, Pricing, Private Equity, Sales, Strategy | 6 Comments »

Higher Prices = Lost Customers?

Tuesday, August 30th, 2011

That’s a common belief among business owners.

Is it true?

That isn’t the case for Ron Ameln, the owner and publisher of St. Louis Small Business Monthly.  Here’s what he said.  “I told my advisory board that I wanted to raise prices.  They told me that I was in a dying industry and raising prices would only accelerate my company’s demise.  I raised my prices 5% and revenues grew by 8%.” (more…)

Tags: Branding, marketing strategies, price strategy, pricing strategies, pricing strategy, Simploy, St. Louis Small Business Monthly, strategy of pricing, value based, value pricing
Posted in Branding, Marketing, Pricing, Private Equity, Sales, Strategy | No Comments »

Reduce Risk, Increase Prices

Tuesday, August 23rd, 2011

When you lower your customers’ risk…

…they’ll reward you with higher prices.

Jane Porter, in a May 23, 2011 article for Entrepreneur, highlighted the great comeback story of GovernmentAuctions.org.  What can we learn from this incredible story? (more…)

Tags: Branding, entrepreneur, entrepreneur magazine, government auctions, marketing strategies, price strategy, pricing strategies, pricing strategy, strategy of pricing, value based, value pricing
Posted in Branding, Marketing, Pricing, Private Equity, Strategy | No Comments »

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Mailing address:

2412 Oakmont Ct.

High Ridge, MO 63049

  • Dale Furtwengler

    There are many commodity products, but few commodity businesses.

    Don't accept commodity prices. Let me help you BREAK the bonds of industry pricing and command higher prices - regardless of what your competitors or the economy are doing.

    Call me at:

    314-707-3771



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    Pricing for Profit gained international acclaim with its initial release in 7 countries - U.S., Canada, U.K., France, Germany, Italy and the Netherlands.

    Chinese translation coming soon!

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