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Archive for the ‘Pricing’ Category

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Wanted: Impulse-Buy Killer

Monday, November 14th, 2011

I entered my favorite office supply store looking for paper for my inkjet printer. As good fortune would have it they had it on sale – buy 2 reams get 1 free. Great deal, right? For me, maybe; not so much for the seller. (more…)

Tags: bogo, Branding, impulse buying, marketing strategies, price strategies, price strategy, pricing strategies, strategy of pricing, value based, value pricing
Posted in Marketing, Pricing, Sales, Strategy | No Comments »

Scarce Customers – Part III

Tuesday, November 8th, 2011

In the previous two segments we learned how why industry overcapacity, a dying industry and a perception that our competitors’ offerings are superior cause us to believe that customers are a more scarce resource than they really are.  Today we’re going to discover how our inability to communicate value can create that same impression. (more…)

Tags: Branding, JCPenney, Macy's, marketing strategies, Nordstrom, price strategy, pricing strategies, pricing strategy, sales strategy, strategy of pricing, Target, value based, value pricing, Walmart
Posted in Branding, Marketing, Pricing, Sales, Strategy | No Comments »

Scarce Customers – Part II

Tuesday, November 1st, 2011

Last week we discussed how to grow your revenues, profits and customer bases when facing the challenges of industry overcapacity or a dying industry.  Both situations leave sellers believing that customers are scarce.

Another reason for this belief is that sellers view their competitors’ offerings as superior to theirs.  You may be surprised to find how rarely that’s true.  Here’s why. (more…)

Tags: Branding, competitive offerings, JCPenney, marketing strategies, price strategy, pricing strategies, pricing strategy, strategy of price, value based, value pricing, Walmart
Posted in Economy, Marketing, Pricing, Sales, Strategy | No Comments »

Why Customers Seem Scarce

Monday, October 24th, 2011

Far too many sellers suffer believe that customers are scarce and that they can’t raise prices for fear of losing the customers they have.

There are several explanations for this fear: (more…)

Tags: Branding, dying industry, marketing strategies, overcapacity, pricing strategies, telecom, value pricing
Posted in Economy, Marketing, Pricing, Sales, Strategy | No Comments »

Bank of America’s Pricing Woes

Monday, October 10th, 2011

It seems that every time Bank of America tries to raise fees it gets hammered in the press.  Why?

More importantly, what can you learn from their experience?
(more…)

Tags: bank of america, BOA, Branding, debit card charges, marketing strategies, price strategy, pricing strateg, pricing strategies, subprime mortgages, value based, value pricing
Posted in Branding, Marketing, Pricing, Strategy | 2 Comments »

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High Ridge, MO 63049

  • Dale Furtwengler

    There are many commodity products, but few commodity businesses.

    Don't accept commodity prices. Let me help you BREAK the bonds of industry pricing and command higher prices - regardless of what your competitors or the economy are doing.

    Call me at:

    314-707-3771



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    Pricing for Profit gained international acclaim with its initial release in 7 countries - U.S., Canada, U.K., France, Germany, Italy and the Netherlands.

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